ELLOE AI
Transforming Customer Support with Conversational AI
Elloe AI is a conversational AI platform that uses natural language processing and machine learning to simplify communication across channels.
This project focused on redesigning the Elloe AI portal to improve usability, add new features, and align with the company’s updated brand and business goals.As the sole designer, I collaborated with the marketing head on the redesign of the Elloe AI website.
Problem Statement
Businesses are increasingly adopting conversational AI to automate support and sales. However, many platforms struggle with fragmented user experiences, limited integration capabilities, and poor insights into real user behavior.
Elloe.AI is a conversational AI platform that helps businesses create and manage chatbots and voice assistants across different platforms. It also connects easily with other tools, tracks how users interact with the bots, and provides insights to improve performance.
Design a smooth and engaging onboarding experience to help new users quickly understand Elloe.AI’s capabilities.
Guide users step-by-step through key features like creating chatbots, connecting channels, and analyzing conversations.
Ensure the onboarding flow is clear, user-friendly, and visually aligned with Elloe’s brand identity.
Reduce user drop-off during the setup process by making onboarding intuitive and helpful, especially for non-technical users.
Support a scalable onboarding framework that can grow with future features and platform updates.
Project Goals
As the sole designer on the project, I led the end-to-end design of the onboarding experience for Elloe.AI. I collaborated closely with the marketing head to understand business goals and new user expectations. My responsibilities included:
Designing high-fidelity screens that introduced users to the platform’s key features
Ensuring the onboarding process was visually engaging, brand-aligned, and accessible
Creating interactive prototypes for stakeholder feedback and developer handoff
Iterating on design decisions based on usability feedback and internal reviews
My Role
Research Approach
Given the project timeline, user research was led by the marketing head, who gathered insights from customer interactions and internal feedback. I used this research to inform the onboarding flow and design decisions, ensuring the experience aligned with real user needs and business goals.
Project Background